Geana Demone | Principal

Geana demone, hons ba, mba

Geana is principal of Insight & Innovation CMI. Her passions are innovation, insight mining, strategic planning and understanding what drives behaviour. She has depth in food/drink & health/wellness and works with clients to identify paths for growth. Geana has facilitation and semiotics training and a natural tendency for lateral thinking.

Geana has 25+ years experience in research, marketing and planning. She was previously Partner at Cadre CMI research consultancy; Partner at Commins-Wingrove research consultancy; and Partner at Second Sight Innovation consultancy. Prior to her independent work, Geana was Director of Marketing Communications for Bell Mobility; Director of Marketing for Pharma Plus Drugmart; and held account /planning roles in advertising / communication agencies.

Schooled in human behaviour

Honours BA in Psychology from Western, and MBA from Dalhousie.

Quality Baker

Makes the most delish brownies. Regular at local fundraiser bake sales.

Coach Mom

Community involvement volunteering in minor sports, as well as soccer mom, hockey mom and unofficial taxi service

Award Winner

Won the prestigious Joseph Doyle award, from the Market Research Industry Association in 2012.

Member in Good Standing

Member of the Market Research Industry Association since 2005

Earned the Certified Market Research Professional designation from the MRIA in 2012

Member of the Qualitative Research Consultants Association (QRCA), and the AMA Toronto Chapter.