I+I CMI delivers impactful multi-method, multi-stakeholder marketing and research solutions. Drawing on more than 15 years of industry experience, we’ve helped our clients achieve success in diverse areas and projects, spanning professional member organizations, CPG consumer work and public engagement – and across a number of sectors, from packaged goods, to not-for-profit and healthcare.

Our expertise includes innovation concept development and testing with industry leaders such as Unilever and Mark Anthony Brands, as well as a long-standing past membership with Second Sight Innovation, where we worked with many clients in the vibrant food+drink and health+wellness industries.

Over the years, we’re proud to have forged strong relationships with not only our valued clients, but renowned industry associations and strategic partners as well. This page showcases just a sampling of our collaborations and memberships.

Strategic Partners

AIT Analytics leverages years of academic and professional experience in mathematics to help businesses make the journey from data to wisdom by utilizing a robust methodology that is highly popular in the banking and financial sector - a unique approach to Marketing Mix Modelling developed to measure the impact of all elements of the marketing mix including media investments and promotional activities, on sales. AIT’s sophisticated algorithms are highly advanced beyond what is commonly offered in the research industry and have generated successful results and growth in e-commerce in the UK.

Freda Colbourne is a strategic communications and philanthropy consultant with a 20-year track record in counselling CEOs, Senior Executives and Boards at Financial Post and Fortune 500 companies to help solve important communications challenges. Colbourne guides companies toward developing their own unique compelling narrative, navigating the traditional and social media landscape and connecting in a meaningful way with all valued stakeholders and customers. Colbourne's rich industry experience includes providing senior strategic advice in the consumer packaged goods, sports & entertainment, healthcare, alcohol beverage, real estate, automotive, financial services, retail and government sectors. Find out more →

Snack is a tight-knit group of designers and writers with an eclectic approach to conveying ideas. Together with their clients, they create digital, print and environmental media with one goal in mind: to feed positive change. From internal awareness programs and newsletters, to external campaigns and exhibits, Snack is serving up communications that inform, enlighten and inspire. Click here to view some of Snack's work →

Professional Associations

Qualitative Research Consultants Association (QRCA)
QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. Find out more →

Marketing Research and Intelligence Association (MRIA)
MRIA is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Find out more →

American Marketing Association Toronto (AMA)
AMA Toronto is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years. Membership in AMA Toronto gives you an internationally recognized credential and access to the resources of the largest, internationally recognized marketing association with more than 20,000 members around the world. Find out more →

Some of Our Clients