We are an independent research consultancy that plans, manages, fields and reports both Qualitative and Quantitative research projects, leveraging both traditional and contemporary research tools and methodologies that are best suited to the needs of the client, project, brief and budget.
We focus on marketing research and insight mining, strategic planning, and finding innovation opportunities, all driven by natural curiosity and a deep desire to understand what drives behaviour, in order to create opportunities for growth and engagement.
Our specialty is leveraging online platforms and the consumer's natural environment to execute insightful research, using tools like online Qualitative Discussion Boards, Online survey platforms, Consumer Safaris, and Social Media Listening.
Through our flat lean structure, both traditional and less traditional approaches to research and our broad research toolkit, Insight & Innovation CMI can deliver effective insights and strategic recommendations in a extremely cost, and time efficient manner.
- Online Qualitative Research
- Social Media Listening
- Consumer Safari
- Multi-method Qualitative Research
- Mobile Offline Interviews
- Customer Voice Insights
- Innovative Online Quantitative Research
- Multi-stakeholder Engagement
- Multi-method Qual-Quant Research
- Independent interviews
- Marketing Mix Modelling